Thursday, November 3, 2016

AOL, Yahoo, Gmail, and Mail.com – exclusively ‘junked’ conservative news sites.

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Email providers suppress conservative news

There’s been a lot of talk about liberal bias in the media — but it looks like the bias doesn’t end there.

Some of the largest tech companies in the world seem to be conspiring to make sure news from conservative sources never reaches your inbox.

Every day, increasingly more Americans are turning to the Internet as their primary source of news. Email news services in particular have grown rapidly in popularity.

But getting those emails delivered, especially for conservative news sources, is no small task.

For months, conservative readers have been complaining that top email service providers regularly send news from right-leaning sources to junk mail — or don’t deliver the emails at all.

The complaint has come up so often, our staff started asking: Are news services like The Horn News being silenced?

To test the idea, we ran a small experiment — and what we uncovered was shocking.

It’s a dangerous trend. According to a 2014 Gallup poll, over 70% of adults in the United States use email on a daily basis to communicate, and that number is climbing.

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It appears that their email providers are aggressively favoring one side of the political aisle.

Our experiment was small, but the results seem definitive. The Horn News editorial team signed up five new email accounts at the largest free email providers – Gmail, Yahoo, AOL, Outlook and Mail.com. Then, we signed those email accounts up to receive 10 newsletters each, five liberal and five conservative.

These five biggest email providers were a whopping three times more likely to hide or filter conservative publications. And that is disgustingly unacceptable.

In a mere two weeks’ time, conservative emails were incorrectly labeled as Spam emails and improperly sent to the “Junk mail” folder over 57 times. Liberal emails were only flagged 19 times.

Four of the providers – AOL, Yahoo, Gmail, and Mail.com – exclusively ‘junked’ conservative news sites.

Outlook appears to be the most aggressive spam filterer, but they too favored liberal messages over conservative voices. Outlook junked conservative news at just over a 2-to-1 rate.

Gmail appears guilty on two levels – it not only exclusively (and wrongly) labeled conservative news as junk, those emails it DID let through were also more aggressively filtered into a secondary folder labeling them as promotional, rather than personal — meaning they will be viewed far less frequently by users.

This isn’t the first time the tech industry has been criticized for favoring liberal messages over conservative news.

The Horn News previously noted that Google has been linked to close ties and donations to Hillary Clinton’s presidential campaign.

On August 30th, Breitbart accused the search engine giant of suppressing the recent health concerns surrounding the 68-year-old Democratic candidate.

And in May, Gizmodo reported that Facebook had “routinely suppressed news stories of interest to conservative readers.”


The bias could effectively suppressing conservative voices from reaching the ears of millions of Americans — and it could be fatal for the conservative movement. Without a counter-balance to the liberal narrative, millions of Americans are being unknowingly — and unwillingly — bombarded by one-sided propaganda.

Saturday, September 24, 2016

Yahoo Email Users Hacked!

This week we learned that in early 2014, hackers stole all the personal data of over 500 million users of Yahoo.com's email. And Yahoo failed to inform its users of the breach?

Let's think about that for a minute. All the data, including date of birth, security questions, passwords and credit card numbers are out in the open. Hackers can use that information to steal your identity, get into your bank accounts… you name it. How can you trust them?

There is very little Yahoo.com users can do. Under the terms of Yahoo's email service, because it is a FREE service, they can do whatever they want. So, with that said, do you still want a free email account?

It is just a matter of time for Gmail, AOL and other "free" email services to come clean and reveal how your information, content and context of your emails and chats have been compromised and used against you in one form or another.

There is an alternative; Yoover.com, the only Private and Secured email service with its own proprietary technology and servers.  You get to have a private, secured email account and peace of mind. Yes, you have to invest a little money, but in the short and long run, it is the best investment you can make.


Saturday, August 13, 2016

Rental Marketplace - Rntus

Rntus is a marketplace where you can make money and keep making money by renting out items you own without letting them go.
So, if you need extra money for that vacation, to payoff loans or just to keep being awesome (with extra money, in your pocket), take a look around your house, your garage, your attic, and your storage locker. List your items for rent, make money, make new friends and have fun.
For Renters.
What you need to get it done is at Rntus.
If you need to complete a project, you need items for your vacation, or feel in the mood for trying a new hobby without spending money to buy stuff, with Rntus you can try it before you buy it. With Rntus
At Rntus you are able to rent just about anything from tools and equipment, to party supplies, photo and video gear, medical equipment and sporting gear. Just about Anything.
For owners.
Up to now, you could either let your items collect dust, or sell them for pennies on the dollar and they are gone forever. With Rntus you keep making money every time you rent them and you still own and can use them anytime you need. You know that old saying of "having your cake and eating it too?". With Rntus, you can have your treasures and be wealthier too! Become a Rentlord today!
Listing your items is free. There is no limit as to how many items you can list. You don't require a business license. Just your willingness to be awesome, accommodate the simple needs of your renters, sit back and see your bank account grow.
It's easy. We work for you. We handle the transaction including security deposits and the rental and delivery fees. When the renter returns the items, we immediately process a payment to you. We earn a success fee of just 20%. This covers the credit card fees and our expenses. That easy, that profitable.
For Rental Companies.
For companies in the rental business, Rntus provides a platform to reach more and more committed customers. We have "Boost Packages" for companies to get more exposure and more leads. We invest large amounts of money and have a dedicated team of some of the best internet marketing professionals driving traffic to your listings. Contact us for details and to arrange a visit from one of our Rntus consultants. Again, listing is free even for companies.
Where we are now.
We are starting in Southern California and soon will be in other markets in the United States and Europe. Let us know where you are and we will inform you when we launch in your area.
Your privacy is very important for us.
Your contact information is not shared until the rental booking is completed. Your financial information is handled by secured and fully encrypted communications. You are in good hands.

Some of the items you can find at Rntus.com:

Audio rentals 
Bounce house rental
Bouncer rental
Computer Rental
Construction Equipment rentals
Diving equipment rental
Equipment rentals
Events rental
Film rentals 
Fitness equipment rental
Jet ski rental
Leisure & Art rentals
Moon bounce rental
Movies rental
Moving truck rental
Office Equipment rentals
Party rental
Photo rentals 
Pickup truck rental
Recreational vehicle rental
RV Rental
Sports rentals
Time Shares rentals
Tool rental
Truck Rental
Vacation Rentals
Vehicle rental 
Video equipment rentals

Video rentals


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Thursday, June 9, 2016

Online marketplaces must get in the middle of the transaction to survive.



For years classified marketplaces have survived and grown by offering simple listings of products and services. Some free, some paid. This model will not survive very long.

Yes, some marketplaces have very sophisticated methods of tracking “leads” and directing traffic to their advertisers’ websites, thereby generating emails and phone calls. Technology, new mobile applications and new marketplaces will change the landscape. Simple listings and matchmakings based on product, price and location are now being forced to evolve.

This presents a great threat to traditional marketplaces and at the same time a huge opportunity for innovative marketplaces to get in the middle of the transaction and monetize listings on their website.

Here are some ways marketplaces can get involved in the transaction beyond the listing:

1.     Verification of users. Trust is a key factor in every transaction. When I was managing the West Region of Autotrader.com, I confirmed the fact that people in general would rather lose 30% to 40% of their car’s value by trading it in to a car dealer than taking the risk of selling it to a complete stranger.

Marketplaces can now easily verify the identity, and ecommerce ratings of their users with the use of technology. They can also allow each member to rate each other. Airbnb and Rntus.com do a good job at verifying users and keeping track of ratings. Of course, Airbnb is a more mature system in part because they have been around 8 years longer than Rntus, but mostly because their transactions involve a higher degree of risk by having the renter entering, sharing and sleeping in the host’s home.

2.     Offering and selling ancillary products and services. Expedia.com offers trip cancellation insurance, eBay offers sellers and buyers protection coverage and Rntus is offering damage waivers and liability protection in selected products. These are great additional trust incentives for the users, but most importantly, they are great moneymakers for the marketplaces.

3.     Acting as escrow agents. Now, this is a great moneymaker for marketplaces. Imagine taking a percentage of every transaction that happens in the marketplace. This can be achieved by implementing technology and a “vault” or escrow system. The marketplace takes the money for the transaction and releases it to the seller once the transaction is completed and verified by both parties. The buyer can use Paypal or a credit card. The marketplace keeps a nice percentage. Rntus has found a way to do this.

4.     Providing a higher level of matching. The simple database query that matches a keyword with the item description will not be enough very soon. It does not matter how many different and sophisticated sorting ways marketplaces offer its users. At the end of the transaction, two people will meet to exchange money and goods. Are those two people compatible? 

I recently saw a television ad from my old company Autotrader.com showing the many ways that people can search, sort and store their queries to find the perfect car. I really liked the ad, and it was very well done, but could not help noticing that at some point a person will walk into a car dealership and deal with a salesman who’s personality may or may not be a match for the buyer. That system will not bring the car dealer compatible buyers, and buyers will not walk into a car dealer that best fits their personality. So the cool sorting is just that, sorting after an insufficient and ineffective database query result.

These are some of the ways that marketplaces can get in the middle of the transaction. The shift in direction for many marketplaces will start at the top and in many cases, owners and executives will need to step out of their comfort zone and make tough decisions. Some decisions may involve reinforcing their technology development teams with fresh blood. Not acting fast could end their market dominance or existence.

Successful marketplaces are those that allow their users to make money. The supply side, especially those people we usually refer to as “P-1” (the frequent and most active, most loyal) users, are our bread and butter; they pay the bills. So, the more money our users can make, the more money we will make, especially if we get in the middle of the transaction.

Article written by Elias Chavando




Monday, May 23, 2016

Happy Endings at Online Marketplaces



The challenge for online marketplaces and ecommerce sites is to give their users Happy Endings. The simple finding of a “great deal” is not enough to ensure that both the seller and buyer get a Happy Ending. Complete customer satisfaction is transitioning from just the plain matching of a seller with a buyer based on item, location and price to match making that creates relationships and pleasantly memorable experiences.

Is this new? No, it has always been this way, and that is why 92% of repeat users in marketplaces are on the supply side of the transaction. People would just not come back to the website after a bad experience no matter how good of a deal it was. The difference is that now with technology and review sites, a bad match will not go quietly and can negatively affect the rating and trust level of a website.

Personality and behavioral matchmaking is the next step and is now possible thanks to social media, on-demand technology and big data. Why is matching of personalities important? Think about it. In any person to person interaction, you may not remember what you bought or sold specifically, but you sure will remember how you felt during the transaction. Like that time when you got bad service at a restaurant. Or was it that the personality of the waiter was not compatible to yours? It is not uncommon for people to select or switch service providers based on the experience they got with the person they dealt with.

Online commerce is not dating of course. People in general do not list an item on a website expecting to find prince charming, but they will buy again if they are pleased with the experience. Online commerce is about buying, selling, renting, sharing. It is making money at the end of the transaction. Technology and the smart use of data can turn a simple transaction into a great and memorable transaction.

Traditional classified websites and marketplaces have a long way to go. Let’s be clear. I am not talking about just traditional faceless transactions like those conducted on eBay or Amazon.com where the money is exchanged electronically and the items are shipped to an address. I am talking about person to person transactions where the actual delivery of the product and exchange of money require a personal meeting between the owner and the buyer or renter.

Marketplaces like Craigslist and the new buy-and-sell matching apps like Close5 and OfferUP keep their hands off the transaction and make matches in the simplest way, by product, price and geo-location. You may find a good deal but “happy endings” are not guaranteed.

Buyers and sellers are now verified by some websites, and that is minimizing fraud and making transactions safer in a one respect. Sharing sites like AirBnB and we at Rntus have a way to verify the identities of users with social media profiles and actual government issued identifications. Angie’s List claims to verify their vendors. UBer does background checks for their drivers. This is great, but what about personality matching? Remember that waiter at the restaurant you did not like? He may have the best ratings from people with similar personalities to him. You were just not compatible.

So, can online marketplaces create happy endings? Yes, but it would require a huge paradigm shift for most of them. The listings of thousands of items, Google ads flying all over the page and simple search results are not enough to continue growth. Marketplaces with personality and behavioral matching will conquer the online trading world.

At Rntus.com we are taking an extra step to get closer to the happy endings our owners and renters deserve. When someone searches for a product, our search results are ranked and delivered to our users by product, price, location and “Magic Dust”. Our Magic Dust is a highly sophisticated formula we call EC-Rank.  EC-Rank takes into account the personalities and profiles of our users. It took us more than 24 months to develop and test the formula. Today we are implementing it in live transactions in our first market, Los Angeles.

We understand that the owner of the item and the renter have to communicate, arrange to meet, and meet at least two times. Our job is to make these meetings as pleasant as we can. Why, because we want lots and lots of them. This is even more important for the Rntus.com model of sharing and renting where two or more meetings between the parties are meant to happen. Once we convert our visitors into registered users, we obtain relevant data fields that let us determine the user’s personality type and online behavior with a high degree of accuracy. We use this information to trigger a more personalized delivery of search results. Our renters will see items from owners that have compatible personalities with them first.

As we grow and our item catalogs and user base grows, our EC-Rank will become more and more accurate. For now, we can say that our “Magic Dust” will not match an introvert with an extrovert in the top search results.

A potential investor told me that what we were doing was “too much” and not necessary. That people were “only looking for convenience and a good deal.” However we think that delivering convenience, great deals and better experiences is of the utmost importance. We want people to keep coming back.

Imagine how much better your experience will be if the next time you take an uBer ride, you actually have something in common or compatible personalities with the driver.

Is personality matching technology perfect?  It is actually pretty accurate and will only develop to be better. Classified websites and online marketplaces will soon start adapting matching tools. We are now getting calls from marketplaces around the world interested in our EC-Rank technology. Although we created EC-Rank for Rntus.com, we may start considering licensing EC-Rank to other non-competing sharing and ecommerce sites. So, for now, be sure that more Happy Endings are coming.